I've been commenting on blogs for quite some time. I believe there's a line we all must cross from being a participant in conversations, to initiating conversations. After many encouragements, including from those with whom I've commented/connected, I've committed to have a go.
Let's see what happens.
But first, my disclosures. I'm a communications guy, with stints at famous ad agencies and eye opening experiences on the other side of the desk at client companies. The work I've done has primarily involved technology marketing, with a good bit of category insight in the Retail, Supply Chain, Manufacturing, Security, and Networking/Telco spaces.
One of the most powerful lessons I learned while researching and marketing collaborative supply chain software was how the transparency of data could be used by everyone in the supply chain to improve everyone's profits. This is a theme I'll come back to again and again, and a foundational idea for MediaHound.
I've had the good fortune to be involved in game changing marketing campaigns. That doesn't make me THE expert - just lucky to be on teams of experts where we formed and built and tested ideas together. I learned to use a wide lens, cut through the crap, weigh the impacts of gutsy decisions and respond quickly to change. My career enabled me to travel the globe and get
to know some amazing people, many upon whom I continue to rely for friendship and advice.
That said, here's the dark side: Hyperbole and mediocrity drive me nuts. I believe Pay-to-play should be disclosed. Marketers who hide behind the size of their logo should be fired. If you've read any of my earlier blogosphere comments, you notice that I call it as I see it. That won't change.
The company I founded is all about unearthing insights, establishing measurement programs, and applying what you know in your strategic planning. No, we're not promising Six-Sigma or Balanced Scorecards or multi-variate econometric models. If you've enough staff and money to do that, please contact Accenture or MarketingNPV. Instead, we help companies without major resources. The Challenger brands - all those small and mid-sized firms competing against SAP or Oracle in the ERP space, for example. Companies with one poor soul sitting in Singapore or London trying to manage multi-national communication efforts across a huge region with no money and minimal market data. If you fit that category, I hope you'll visit www.mediahound.biz
Thanks for reading.
I appreciate comments, and will follow the advice I've received by moderating comments while I get my feet wet.
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